20 September 2023
The power of the Messi Brand
Fans and celebrities crowd into stadiums to watch Messi play. In just three months, Inter Miami´s Instagram account went from 800,000 to 13.5 million followers, and the team was positioned among the five sports franchises with the most followers on that social network, only surpassed by the Golden State Warriors. Los Angeles Lakers and Cleveland Cavalliers, all NBA teams.
