Stakeholder

Management

We design and manage plans to handle the relationship with our clients’ stakeholders. Our strategic consulting services and deliverables are updated periodically to assimilate clients’ changing needs and operating environment.

We implement methodologies that allow us to build stakeholder maps and classify them according to their importance, influence, interests and behavior, among other variables. With this information, we develop strategies and action plans that are applied to the different stakeholders.

Legislative and Regulatory Monitoring

With a multidisciplinary team of professionals, we offer permanent monitoring of bills, norms and regulations, and relevant public policies. This allows clients to anticipate legal changes that will impact their business by mitigating risks or taking advantage of a new operating environment.

Media Management and Monitoring

At Azerta we have a strong and permanent relationship with media outlets, which allows us to advance our clients’ communication agenda.

We produce content to convey the clients’ relevant messaging, information and data to both mass and targeted or niche audiences through traditional and online media.

Through quantitative and qualitative indicators, we measure the message’s effectiveness to inform future decision-making.

Internal Communication

We analyze the organization’s culture to find the gaps that stand in the way of meeting strategic objectives, and design plans to align and mobilize internal resources around corporate challenges.

Likewise, we develop communication strategies to strengthen the bonds between our clients and key players in their value chain, such as customers, suppliers and partners, among others.

Crisis Communication

At Azerta we anticipate the different risk scenarios that can lead to crises that threaten or damage corporate reputations.

To prevent potential crises, and prepare companies to deal with complex situations, we develop risk maps, crisis manuals and a detailed list of key actors in order to track how stakeholders may react to critical issues faced by the organization.

In the event of a crisis, we activate a comprehensive action plan to defuse the situation and achieve damage control. In the post-crisis stage, we define a strategy and take steps to rebuild the organization’s trust and credibility with its stakeholders.

Corporate Communication

Our approach seeks to strengthen the corporate reputation of our clients to build long-term relationships based on trust and mutual development, aligning communications and messaging to different audiences with the business mission.

We design and execute a 360-degree communication strategy driven by internal collaboration and comprehensive action plans with a multistakeholder approach.

We monitor and analyze media reports to track market trends, find the right spokespeople and carry out industry comparison analysis, while jointly developing KPIs with our clients based on their objectives.

Public Affairs and Lobbying

Our expertise in legislative, regulatory and administrative processes, along with our methodological tools, allows us to diagnose, evaluate and implement strategies to meet our clients’ public policy challenges.

We design regulatory affairs monitoring models and provide analytical reports according to the strategy defined for each need, while contributing to the decision-making process by modeling different scenarios that can become either crises or opportunities for the organization.

We develop effective relationship strategies with different stakeholders and key industry players, as well as provide an analysis of the national and international state of play by monitoring public sources of information, media coverage and key audiences.

Digital Communication

At Azerta we have a team tasked with designing strategies and relevant content for the digital world. This is done in conjunction with our Corporate Communication and Public Affairs departments to ensure our clients meet their positioning, commercial and sustainability goals across all platforms.

Likewise, we design cost-effective digital communication campaigns that enhance the narrative of our clients and help them achieve conversion and engagement with targeted and mass audiences. We amplify the campaign’s reach by working with influencers.

Through data analysis, we monitor and micro-segment audiences and manage key content to effectively reach an increasingly fragmented public. Using social listening, we track trends and topics of interest that may involve communication risks or opportunities, providing real-time alerts and identifying social media sentiment to develop analysis reports and metrics used to re-evaluate communication strategies.

Research

Observing, listening and analyzing are essential steps before taking action. At Azerta we develop analysis and perception studies to inform effective positioning strategies.

We analyze the corporate narrative based on the organization’s objectives and established brand attributes, and develop corporate and institutional benchmarks based on a review of stakeholders and available public information.

Our experience has allowed us to develop relationships with key actors to carry out qualitative exploratory studies of positioning, brand perception and positioning in the media, as well as targeted surveys and reputational risk maps.

Financial Communication

Azerta has a proven track record in financial communication, specializing in M&As, joint ventures and IPOs, among other deals. We are our clients’ go-to partners when it comes to providing transparent information to the market and protect reputational value.