Why celebrate? Because with this membership, Azerta continues advancing towards a leadership position in the use of digital communications as an essential tool for the design of comprehensive communication strategies.
What does IAB Chile do? IAB is an independent, non-profit association that promotes the use of the Internet as a communication tool for brands.
What is the value added? The agreement establishes an international collaboration between IAB Chile’s associates and members in Europe, Latin America, North America, Asia and Oceania. In this way, Azerta will be able to share and learn about leading-edge experiences in the digital world, and apply them in the strategic designs it proposes to its clients, while continuing to position itself as a benchmark leader in the industry.
The ABCs of IAB
- IAB comprises more than 650 media and technology companies that are responsible for selling, delivering and optimizing digital advertising or marketing campaigns.
- Working with its partners, IAB develops technical standards, best practices, and publishes essential research on interactive advertising. At the same time, it educates brands, agencies and the business community at large about the importance of digital marketing.
- Its main offices are located in the United States, in New York and San Francisco.
- To stay current on the latest digital marketing words and concepts you will find an interesting industry glossary on their website.