Observing, listening and analyzing are fundamental steps to take before acting decisively. In Azerta we elaborate analyses and studies to count with relevant information for the elaboration of the most effective strategies in the relations of our clients with their audiences.
We evaluate the corporate story in terms of organizational objectives and positioning attributes, elaborating corporate and institutional benchmarks based on the exploration of attributes among stakeholders and publicly available information.
Our trajectory has allowed us to establish relationships with different key actors to carry out qualitative exploratory positioning analyses. We also carry out studies on corporate reputation, image perception, positioning in the media and segmented surveys, among others.