Digital communications are a key means for organizations to manage their reputational capital and communicate directly with all their audiences of interest. At Azerta we have a specialized area that is capable of identifying and analyzing scenarios, gathering key information and anticipating eventual risk situations.
We work in the design of integral strategies that are in line with the communicational objectives of the organization, to effectively address all audiences of interest.
Along with monitoring the most relevant contents of social networks, we create contents for the different platforms following a strategic view.
Based on information from our clients and Big Data, we micro-segment audiences and manage key content to more effectively impact increasingly fragmented audiences.
We analyze the situation and the emergence of topics of interest, generate alerts in real time, identify the feeling of interactions and develop analyses that allow us to evaluate communication strategies.